Your Guide to Social Media

Television      Television has adapted drastically over the past one hundred years.  It started as a disk being projected onto a blank screen and is now essentially a large computer with gaming and streaming capabilities.  Television is one of the fastest adapting methods of entertainment of all time.  It has continued to adapt to keep up with modern demand and new technology.   Photo Credit Early Television      The first television was invented in 1927.  It was electronic and invented by Philo Taylor Farnsworth.  The first models of the television were adjusted and worked with until a solid electronic model was able to be produced fairly efficiently.  In 1938, television sets were produced for public sale.  They became popular almost immediately, and added improvements were continuously invented.  As television sales rose, television stations and channels began to take off as well.  Television slowly began to take over entertainment, and radios became less popular.   Photo Credit Mod

Public Relations      Public relations is described as " the professional maintenance of a favorable public image by a company or other organization or a famous person".  Public relations has become more common over time.  Large companies have gotten to the point where they hire entire departments that are responsible for positively presenting the company and monitoring their publicity.  Public relations has the ability to save a companies' reputation if done correctly, but it also has the ability to create scandals that can absolutely ruin a company.   Photo Credit P.T. Barnum      Phineas Taylor Barnum is a classic example of someone who maximized the impact of public relations.  Barnum owned a circus, and he used the press and advertising to promote his show.  He strongly promoted his events to the media and news to gain attention and boost his ticket sales.  Barnum would advertise events well in advance and get reporters to come to see his show so they would write abo

 How Advertising Began      Advertising began hundreds of years ago as small ads in newspapers.  According to a 2019 study, the advertising industry produced around 138.6 billion dollars annually.  This number has continued to climb dramatically each year because most businesses are using advertising to continuously promote their products.        Advertising has evolved over time to a science that is researched and planned by companies.  Initially, advertising was strictly presenting the product being sold with its information.  Now, advertising uses forms of psychology to make its viewers subconsciously think in a way that is beneficial to the brand or product.  Advertisers are constantly thinking of new ways to creatively present products so that consumers want to buy them.   Photo Credit      The film "Art and Copy" presents different ways that specific companies used advertising to benefit their product sales.  In this film, they talk about how the phrase "got milk&q